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Amika Links With 4Ocean as Official Certified Cleanup Partner

The partnership will help remove 100,000 pounds of plastic and deliver immediate support to a dozen active cleanup operations across the world.

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By: Lianna Albrizio

Associate Editor

Amika, the Brooklyn-based, B Corp certified hair care brand, has partnered with 4Ocean to join the clean ocean movement as a certified cleanup partner.    Amika joins other top brands such as John Frieda, Mount Gay Rum, Bluecore and US Polo Assn.    The world has produced an estimated 18.3 trillion pounds of plastic since the 1950s; less than 10% of it has been recycled while 79% accumulates in the environment. Global plastic production is expected to triple by 2050, according to...

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